There are plenty of contemporary artists today that are still producing postmodern inspired works. One of them that I have chosen to include in my essay for comparison is Alex Trochut. Honoured and named Art Directors Club Young Gun, Alex has worked with an impressive line of clients under his belt such as Nike, Adidas, Rolling Stones, Katy Perry, Esquire UK, BBC, Coca-Cola, British Airways, Pepsi, The Guardian, The New York Times, Time Magazine and many others. Alex is also heavily influenced by famous American graphic designers like Herb Lubalin, Saul Bass, Milton Glaser and Paul Rand. (Butler, 2013)
Alex's works are hyper realistic, his typography works are usually very liquid and sometimes linear too. (Trochut, 2016) He has also made several binary prints that shows 2 different images when viewed under different lighting situations. Usually the one that can be seen in the dark is sometimes creepier and very hyperrealistic.
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| Alex Trochut's binary prints. |
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| 2010 Bonaroo Music and Arts Festival artist line up poster by Alex Trochut. |
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| Pepsi advertisement campaign by Alex Trochut |
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| Alex Trochut's design for Alagoas's first album. |
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| Katy Perry's single "Roar" designed by Alex. |
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| The binary prints viewed with light. |
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Binary prints viewed in the dark.
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References
Alex Trochut. (n.d.). KATY PERRY | Alex Trochut. [online] Available at: http://alextrochut.com/project/katy-perry-roar/ [Accessed 3 Aug. 2016].
Giphy.com. (n.d.). Art GIF - Find & Share on GIPHY. [online] Available at: http://giphy.com/gifs/art-binary-prints-sBsjJv0gAKeTC [Accessed 3 Aug. 2016].
Trochut, A. (2016). Works | Alex Trochut. [online] Alex Trochut. Available at: http://alextrochut.com/ [Accessed 3 Aug. 2016].
Trochut, A. (n.d.). BINARY PRINTS | Alex Trochut. [online] Alex Trochut. Available at: http://alextrochut.com/project/binary-prints/ [Accessed 3 Aug. 2016].
